HELEN LEE official store opening event

HELEN LEE has opened its brand new flagship boutique with an interactive and entertaining event on May 20.

A three-day ‘Love Spell’ event was dedicated to a romantic 520 holiday. Visitors chose love spells爱语 off the special HELEN LEE wish wall as souvenirs to their beloved second halves. Guests also enjoyed tasting luxurious Veuve Clicquot rose champagne with unique DIY namesake glass rings, created during the event ‘s special DIY session, while shopping for HELEN LEE new styles. A few lucky ones had the chance to win value coupons and designer presents in the lucky draw marathon. The lucky draw promotion ends on June 5 and is available with every purchase at HELEN LEE Sogo JiuGuang, so hurry up and grab a chance to win amazing presents from HELEN LEE.

The new flagship is located on the 3rd floor F318 of SOGO Jiu Guang Department Store in 1618 West Nanjing Road in Shanghai.


LANE CRAWFORD Chengdu has organized a beautiful VIP event to introduce HELEN LEE founder Li Hongyan and the special Chengdu edition of HELEN LEE Spring-Summer 2016 to Chengdu customers and media.

Guests saw the impressive installation of umbrellas hanging from the store ceiling, all carrying HELEN LEE signature Wonderland print, as well as chosen pieces from the Fall-Winter 2016 collection by HELEN LEE.

HELEN LEE x Veuve Clicquot afternoon tea launch

As the new fashion season is starting to heat up, HELEN LEE launched a collaboration with our partner Veuve Clicquot Ponsardin on April 2: this time, an afternoon tea set for a perfectly chic leisure time with a glass of Veuve Clicquot champaign! 

Deserts and appetizers designed by HELEN LEE are now available for trying at KEE Club Shanghai!


HELEN LEE x KERASTASE special edition was launched on March 30 in HELEN LEE studio.

A cosy home event proceeded with a fun rubber duck painting session, and an even more fun bubble bath photoshoot.

HELEN LEE has developed designs for KERASTASE gift line of mousse bottles, towels and other bath utilities all carrying HELEN LEE signature wavy stripes print.